My Background
Experienced digital marketer specializing in digital marketing and both B2C/B2B sales.
Skills Overview
Digital Marketing Expertise
- Proficient in Google Ads, SEMRush, and Google Ads for effective marketing.
Sales Experience
- Managed accounts ranging from $10k to $1M in both B2C and B2B
- Managed over $3M in B2C and B2B pipelines from 2023 through 2024
Education
University of Southern Indiana
M.B.A. in Marketing
August 2023 to May 2025
- AACSB Accredited
B.S. in Marketing
August 2019 to May 2023
Experience
Morton Solar & Electric
Marketing & Sales Representative
May 2023 – Current
- Closed over $1M of sales in 2024
- Managed over $3M in B2C and B2B pipelines
Marketing Intern
November 2022 – May 2023
- Ran social media marketing and SEM campaigns and created ads through Meta, LinkedIn, and Google Ads.
- Implemented the Google Marketing platform to allow tracking of those who visit the site and how we show up in search results through Google Analytics and Google Search Console.
- Updated the website’s SEO settings to improve Google Search Console ranking from an average position of over 50 to under 40 in the first two months and increased CTR from 1% to over 2%.
- Re-imagined the website design and optimized for mobile first (over 70% of site visitors were mobile) and increased user engagement time by 24%Used Adobe Creative Suite to design graphics for social media, events, advertisements, and brochures.
Tegus
Business Development Representative (BDR) Intern
June 2022 – August 2022
- Worked in a fast-paced SaaS environment during a high-growth period.
- Conducted outbound prospecting to create a sales funnel and then analyzed large volumes of engagement data via Outreach to target high-priority prospects through account-based marketing.
- Conducted a competitive analysis of competitors via quantitative and qualitative research to create competitive intelligence battle cards for the sales team.
- Developed written and oral communication skills through email marketing and cold calling.
Metronet
Product Management Intern
June 2021 – August 2021
Created visually compelling graphics and marketing materials that effectively communicate brand messages, utilizing design principles and tools to enhance client marketing efforts and audience engagement.
Get in Touch
mdbingham19gmail.com
(219) 299-5636